Done BY FRIDAY Strategy and Copywriting

The emails you need without the wait

Need emails written or refreshed now—not in 3 months?

Your business runs on its messaging. From landing pages to email sequences to web copy, every word counts.

But what if your emails are starting to feel outdated, off-brand, or just not converting? (Or they don’t even exist!)

You don’t want to wait weeks or months (the length of a typical project timeline) to get it fixed.

A Done by Friday service is what you need—

a fast, effective solution to have your emails planned out, written or rewritten in just 5 days.

I need this! How do we get started?

Who is a Done by Friday project great for?

This quick-turnaround service is perfect for businesses that have existing customer research and need high-quality, conversion-focused copy quickly.

It’s also for those who understand the trade-off between speed and depth of research.

Established businesses

You already know your offer and customers well; you just need to refresh your messaging or need an additional sequence.

Growing brands

You’ve outgrown your old copy and need something that reflects your current value proposition.

Businesses with voice of customer data

You have insights into your customers’ needs and language I can use to optimize the copy.

Startups

You’ve been DIY-ing your emails while you figure out your offer and target audience. You’re nearly there, but your copy needs a spruce-up.

Who probably needs a longer project timeline?

This service isn’t ideal for businesses still defining their offer and target audience, requiring comprehensive market research, or needing extensive, iterative messaging development.

In such cases, a bespoke project would be a better fit.

If you’re still figuring out your offer and target audience, this service isn’t the best fit.
If we’d need deep-dive research to understand the language and messaging that would resonate best with your audience, this service doesn’t give us the time to do this.

An efficient, focused week tailored to your needs

What can you have by Friday?

This is a time-defined service, so there are limits to what can be completed.

During our initial call, we’ll discuss what I can realistically accomplish so you’ll know before you pay for your week.

But as an example, you could have one of the following or similar by Friday:

Up to 10 existing emails refreshed and optimized to increase open rates and conversions.

One short to medium new email sequence written from scratch (e.g., Abandoned cart, Black Friday/Cyber Monday, Re-engagement) tailored to your brand voice and goals.

Two to three new sequences strategized and mapped out.

An opt-in landing page, success page, and delivery email crafted to capture leads and drive engagement.

A webinar sign-up or show-up sequence planned and written to maximize engagement.

**How a Done by Friday project works**

The fastest way to get the copy you need

Get copy tasks you needed done yesterday off your to-do list and completed for only:

$1500

1. Discovery call

We have a short call to ensure a this quick-turnaround service meets your needs and discuss what deliverables are possible.

If it’s all systems go, you sign the contract and pay a 50% deposit, and I lock your week in my calendar.

2. My prep work

To prepare for our kick-off call, I’ll review the short onboarding questionnaire you’ll complete and any existing research you’ve sent me.

3. Kick-off call

On the Monday of the week you have booked, we’ll have a one-hour call to dig into your business, target audience, and goals and determine the priorities for your email marketing.

4. During the week

I focus on strategizing and creating or refining your emails based on your brand’s voice and tone and any existing voice of customer research you’ve given me.

5. Delivery and wrap-up call

By noon EST Friday, I’ll send you ready-to-use copy along with a Loom video outlining the strategy behind my choices.

We can have a 30-minute wrap-up call on Friday afternoon if you’d like to discuss the copy further or have any questions.

Why choose a done-in-a-week service?

Time-saving: I’ll write or refresh your emails in just 5 days. No long-drawn-out projects, no endless back-and-forth.

Boost conversions: With new, high-converting email copy, you’ll see better results from your marketing efforts.

Tailored to your needs: Whether you need a refreshed sequence, a new sequence, or just strategy, my quick-turnaround service is flexible.

Reduce your to-do list: Let me handle this for you so you can focus on what you do best—running your business.

Ready to get started?

Let’s discuss if a Done by Friday project is for you

Fill in the form linked below.

Once I review your answers, if you’re a good fit for a quick-turnaround project, I’ll send you a link to book a 15-minute discovery call so we can discuss the details.

Fill in the form

Yes, revisions are included.

(And other answers to your questions.)

Do I need to be available during the week?

Nope. Only I have to be. It would be good if you (or someone on your team) could answer a quick question by email if something comes up, but it’s usually unnecessary.

How soon can my week be?

I block out two weeks a month for fast turnaround projects. During your discovery call I’ll let you know when my next available week is. Then I’ll send you a contract and an invoice for a 50% deposit. Once you’ve paid, your project will be locked in on my calendar.

The sooner we get on a call, the sooner we can book your week.

What if I don’t have existing voice of customer data?

While having voice of customer data is ideal for creating the most effective copy, it’s not a deal-breaker—depending on the copy you need.

However, it’s important to understand that without extensive research, the copy may not be as finely tuned to your audience. I can still create compelling and effective copy, but it might benefit from future refinement as more data becomes available.

What if I need changes or revisions after the week ends?

Your satisfaction is a top priority. While the goal is to deliver polished, ready-to-use copy by the end of the week, I understand that revisions may sometimes be necessary.

I offer one round of light revisions within three days of you receiving the copy to ensure it meets your expectations and aligns perfectly with your brand.

Is there a limit to how many weeks I can book?

There is no limit to how many weeks you can book.

If you have multiple projects or a large volume of copy that needs attention, you can book weeks as needed. This flexibility allows us to tackle larger projects in manageable, focused sessions.

What happens if you don’t finish everything within the week?

I strive to set realistic goals and expectations during our initial consultation to ensure I can complete the chosen tasks within the 5-day period.

If, for some reason, I don’t finish everything, I will provide a clear outline of what’s left and discuss options for completion. This might involve a follow-up session or additional support to ensure you get the most out of your investment.

Get the emails you need in 5 days, not weeks.

Let’s discuss if a done-in-a-week service is right for you.

Watch your messaging transform with engaging, high-converting copy in just 5 days.

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