“Just write like you talk!” If you’ve ever struggled with writing for your business (emails, blog articles, etc.), you’ve probably heard this—which might be the most frustrating piece of writing advice ever dished out. On the surface, it makes sense. After all, if you have a personal brand, you want your writing to “sound like […]

You stare at the blank screen, the cursor blinking. Another blog post due. Another newsletter to write. And somehow, the words just won’t come. If you’re a course creator, coach, or service provider feeling exhausted by content creation, you might blame it on a packed schedule or lack of ideas. But there’s often a deeper

The copy on your website is your 24/7 virtual salesperson. It’s there to turn readers into paying customers around the clock. But if it isn’t up to the standard it should be, it can’t do its job. And that’s a real shame, as you’ve already conquered the hurdle of getting prospects to your site. This