Welcome. I’m Krista.

Your conversion-focused copywriter and email strategist​

I aim to get your prospects to yes so you can make more sales.​

Sound good? 

I help move your audience to yes

I write copy using voice of customer data and tried-and-tested copywriting techniques so it
authentically connects with your audience and
guides them through the buying journey.

Copyeditor turned copywriter

As a copyeditor, I ensured content was clear for readers while preserving the writer’s distinct voice.

As a copywriter, I use that same focus on clarity and voice to ensure your offer is clear and your copy sounds like the one-and-only you.

While my main focus now is copywriting and email strategy, not copyediting, I can’t turn off the copyeditor part of my brain. So I’ll review or edit your copy from both perspectives—giving you a two-for-one deal.

What does that mean for you?

It means I’ll notice if your CTA is unclear or where you could add a touch more persuasion, and I’ll also notice if your style guide says you use em dashes but your copy says otherwise.

And it means if you don’t have a style guide yet, I can help you with that too.

Great service is everything

I grew up in my family’s restaurant.

Why is that relevant to you?

Because it means good customer (client) service is ingrained in me and something I stand by—which translates to a seamless, stress-free experience for you.

Deadlines hit
Error-free copy
Hassle-free collaboration
Attention to detail
Efficient communication
Easy to work with

Here’s my process

for writing conversion-optimized copy

There’s no guesswork here. My approach is rooted in being guided by voice of customer research.

1. Research and discovery

2. Writing and editing

3. Low-fidelity wireframing

3. Feedback and revisions

4. Testing and further optimization

I’ve learned from the best . . .

Don’t just wonder if your copy is strong. Find out.

Easily find out where your copy is letting you down with a copy review of your website or email sequence.

I’ll give you actionable suggestions to ensure your offer is presented in the best way possible to optimize conversions.

review my copy please!
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