A guided session to help coaches, consultants, service providers and course creators narrow in on their ideal brand voice.
Does the copy you write for your brand fail to capture your true personality?
You’re amazing at what you do. Your clients love you. But when it comes to writing content?
Suddenly something shifts:
“I’m passionate about helping my clients achieve their goals . . . ”
“As an expert in my field . . . ”
“I empower others to . . . ”
*meanwhile your true personality is fading in the background*
It’s a common pattern: dynamic personalities that shine in person get lost somewhere between brain and page. (Been there. Done that.)
Why? Often, it’s because we’re not sure which aspects of our personality we should bring into our professional writing.
And when you’re not sure what tone to take in your writing:
You default to generic “professional” language that doesn’t truly represent you
Your personality gets muted
You second-guess every post (and have a growing stack of half-written blogs and newsletters)
Your content sounds like everyone else’s . . . with potential clients scrolling past because nothing stands outs
The good news? The perfect authentic voice for your brand exists. You just need help discovering it.
Let’s find your true voice (Because your audience is waiting to hear it)
In this two-hour guided session, we’ll explore and select the tones that best represent your brand.
Together, we’ll:
Narrow down the specific tones that feel right for your brand
Clarify which tones to avoid
Explore different voice types
Identify which ones resonate most with your personality and brand
No more guessing about how your brand should sound. No more wondering if you’re striking the right tone. Just clarity about the voice that truly represents you.
My Authentic Voice Strategy Session with Krista exceeded expectations: I came away with a better sense not only of my voice but of my overall direction as a business and my priorities in engaging with clients. I absolutely love the customized voice type / avatar Krista suggested for me; as someone who has some negative associations with the idea of “brand voice,” I was thrilled that I came away feeling that these suggestions truly did capture my authentic self and simply distilled (and helped me understand) who I already am.
Elyse Lyon Elyse Lyon Editing
What changes once you know your voice
With a clear understanding of the tones you are aiming for:
Decision-making about word choice and phrasing becomes easier
You can confidently develop your unique style
You can break free from “safe” but boring language
Your writing can start matching your in-person energy
Your audience will be able to recognize your writing
Why a guided session makes a difference
Finding your voice through trial and error can be frustrating and time-consuming. You might be unsure which aspects of your personality to bring forward or confused about what’s “professional” vs. what’s authentic for you.
Here’s what makes a guided session different:
Structured process to identify your ideal tones
Guidance in making intentional choices about your brand voice
Help to determine which parts of your personality to showcase
Focused time to make conscious decisions about your brand’s voice
After our session, you’ll have clarity on your ideal brand voice type and a recording of our session for reference.
This session is perfect for:
New brands still finding their voice
Personal brands struggling to sound authentic
Anyone feeling stuck with “safe” but boring content
Anyone who’s not sure what tone to take in their content
Content creators looking to align their writing with their speaking style
Investment
$459
The Process
1. Book your two-hour session below
2. Complete a brief pre-session questionnaire and pay
3. I’ll review your responses and audit some existing content to gain insights into your current brand voice
4.Get your favorite drink ready and join me for your focused session
5. Leave with clarity about your ideal brand voice
6. Receive your call recording, session summary and brand voice summary
After our session, I’ll provide you with a recording of our call with a summary of the key takeaways and a short brand voice summary. And if you have questions afterward, you have email support for two weeks.
Note: If after discovering your voice type, you’d like detailed guidelines for your content, ask about my full brand voice guide service.
Ready to discover your voice?
Book your session now.
Or, if you have some questions about whether this session is right for you, book a free discovery call first.
How much easier would content creation be if you knew exactly what tone to aim for?
Let’s uncover the voice type that will make your content distinctly, memorably yours.
Sessions are 2-hour deep dives via Zoom, focused entirely on discovering your ideal brand tones and personality.
Some A’s for your common Q’s
What’s the difference between this and a full brand voice guide?
This session focuses specifically on discovering and beginning to define your brand voice. If you want detailed guidelines for implementing that voice across all your content, that’s what my brand voice guide service provides.
What if I’m not sure what voice I want?
That’s exactly what this session is for. We’ll explore different options together and narrow down what feels right for your brand.
How will this help my content creation?
Once you know what tones you’re aiming for, writing becomes so much easier. You’ll have a clear direction for how your brand should sound and stop second-guessing yourself every time you write.
I’m just starting my business. Is this right for me?
Yes! This is the perfect time to determine your brand voice. You’ll start with clarity about how you want to sound rather than struggling to figure it out through trial and error.
It was so useful to spend focused time with Krista thinking about my brand voice. I had previously thought primarily about who my target readers are and how to communicate based on that. This session was really more about who I am and how I prefer to communicate. Both pieces are important, so after the session, I now feel more prepared to incorporate both ideas into my writing for my business.
Angie McCauley Angie’s Editing
Ready to discover your voice?
Finding your voice doesn’t have to be a guessing game.
Let’s discover the tones you should use to make your writing feel authentic.
