Save time … and your sanity

Copyediting for copywriters

Hey, copywriter. You’ve either here because you know you need an editor/proofreader or you were checking out my site (we ALL do it) and this is something you hadn’t even considered. 
 
Whichever the case, I won’t go all PAS on you—you’d see right through that.

If you’re in the first group, you already know the value of working with a copyeditor (you can skip down).

But if you’re in the second, here are a few scenarios where working with a copyeditor can save you from that I’ll-just-read-it-one-more-time cycle that adds hours to your projects.

You’ve put hours into crafting the perfect email series. But now you know every line by heart and have lost the ability to view it with a fresh perspective to check for typos or omissions.
You know the best thing to do in this case is to put it aside for 48 hours and come back to it, but your deadline doesn’t allow for that—and you’d still be left wondering if you caught everything.

You’ve just finished the wireframe of a sales page, but the last time you wrote for your client, they found 2 spelling mistakes and—although they understood these things sometimes happen—this time you want to make sure you send something ready to go.
But . . . you know proofreading isn’t your strongest skill (or favorite activity), and you’d love to hand it off to someone else.   

You are writing for an enterprise-level client with a 63-page style guide. You want to focus on the copy, not whether the em dashes are spaced or not.
Plus the style of writing is very different from how you normally write, and you’re having trouble seeing where you are slipping into your voice rather than the brand’s voice.

I can give your copy the once-over it needs to make sure all those I’s are dotted and T’s crossed. (Metaphorically speaking, of course. I realize Google Docs is pretty efficient at crossing all the T’s these days.😉) I’ll check if there is anything that is going to distract your client from seeing the brilliance of your copy or prevent the reader from responding to the CTA.

Besides being a copywriter, I am a trained copyeditor. I have met the experience and training requirements for professional membership of the UK’s Chartered Institute of Editing and Proofreading and have extensive experience editing for publishers and businesses.

Before I edit your copy, we will discuss just how much intervention you want. For example, just a proofread for typos or grammar slip-ups or more of a copyedit where I also point out possible clarity or tone issues.

But as a general guideline, here’s what I can do when reviewing your copy:

Check the spelling, punctuation, and grammar are correct and conform to your client’s style guide (if they have one).
Check that the copy conforms to the specified English dialect (US, Canadian, Australian or British English only) or is suitable for a global audience (e.g., not heavily reliant on understanding US idioms).   
Check that the writing stays true to the brand’s voice and is consistent across the copy.
Advise where sentences might need to be rewritten for clarity or conciseness, and make helpful suggestions.
Check for inconsistencies (e.g., email 1 says webinar at 2 pm, but email 5 says 3 pm).
Check for language that is biased or inappropriate for the audience and make suggestions for alternatives.
Check that the offer and CTA are likely to be clear for the reader. (e.g., Were there questions that came to mind while reading that haven’t been addressed?)

And the best part? It kind of doesn’t cost you anything. . . as you can bake the cost into your proposals. (You can even add it as a selling point that you have all your copy checked by a professional editor.)

Not a fan of style guides?

If your client has provided you with a style or brand voice guide, I’ll read through those to make sure the copy doesn’t deviate from them. Or if they use AP or Chicago style, that’s no problem. I have those manuals at hand.

So, if digging into style guides isn’t your thing, I can do that work for you.

Got some Q’s for me?

Sound like what you need?

Or not quite sure yet and have some questions? Either way, let’s hop on a quick call.

Book a call
Krista has been an amazing resource and asset to our editorial team. She has not only helped with proofreading many of our parish programs, but she has also stepped in as a copyeditor for one of our Catholic faith-based curriculums, that is meant for both the parish and school setting. We are incredibly blessed to have her on our team. Her attention to detail, quick turnaround, and willingness to learn our different Style Guides has been a huge help as we work through finishing these big projects. Additionally, Krista’s queries to our writers are always on point and help in ensuring that we deliver the most accurate and USCCB-ready text. We are very grateful to have Krista working on these projects.
Madelynn Felix Production Editor, The Augustine Institute
Krista is a highly qualified professional who helped me by proofreading complex academic and commercial texts. The fact that she is not an expert in IT or data science did not prevent her from accurately making corrections and suggestions for improving the text. Krista answered any questions related to the task quickly, listened to my preferences carefully and always gave a perfect result.
S. Bekker Valiotti Analytics
Krista’s work was a life saver, providing very quick turn around and expertise in Chicago style. She was so helpful and thorough and communicated details and queries regularly. I’m so grateful!
A. French Social Care Academic
Krista did an amazing job fulfilling the job requirements and, in my opinion, went above and beyond what I could have ever expected. She is extremely professional, an expert in proofreading, and she delivers results! I knew that my grammar and punctuation skills were average, at best, and Krista caught all of my mistakes which is a huge relief to me! She communicated with me each step of the way, answered all of my questions, and provided me with valuable feedback.
S. KopickaNurse
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